Bastian Gurtner

UX/UI Designer

Bastian Gurtner — Senior UX/UI Designer

Senior UX/UI Designer & Team Lead designing complex B2B & B2C platforms and bridging UX, product, and technology to create scalable digital experiences.

UX StrategyDesign SystemsFigmaCross functional delivery

Currently leading UX/UI at SCOTT Sports, focused on platform experience and design system governance.

Selected works

Unified B2B Platform Experience

From scattered tools to one end-to-end dealer journey.

Led the UX strategy and design system implementation to consolidate fragmented B2B workflows into a coherent platform experience, improving usability, consistency, and long-term scalability across pre-ordering and re-ordering processes.

Focus:

UX strategyPlatform UXProcess redesign

Keywords:

B2BEnd-to-end journeyWorkflow optimization

Multi-brand Design System & Governance

Building shared foundations across brands and teams.

Designed and structured a multi-brand design system with scalable components, foundations, and governance principles. The initiative clarified ownership and standardization needs, shaping how teams collaborate and build consistent interfaces at scale.

Focus:

Design systemTokens / componentsGovernance

Keywords:

FigmaScalabilityAlignment

Modern Digital Stack Transformation

Driving the shift to a composable, performance-focused ecosystem.

Contributed to the transition from legacy CMS/DAM tooling to a modern composable stack, enabling faster publishing workflows, better performance, and improved long-term maintainability across digital platforms. Internal POCs showed up to ~60% publishing time reduction for editorial content.

Focus:

UX + tech alignmentPlatform modernizationDelivery efficiencyCMSDAM

Keywords:

Headless CMSMedia optimizationScalable architecture