UX/UI Designer
Currently leading UX/UI at SCOTT Sports, focused on platform experience and design system governance.
From scattered tools to one end-to-end dealer journey.
Led the UX strategy and design system implementation to consolidate fragmented B2B workflows into a coherent platform experience, improving usability, consistency, and long-term scalability across ordering and re-ordering processes.
Focus: UX strategy, Platform UX, Process redesign
Keywords: B2B, end-to-end journey, workflow optimization.
Building shared foundations across brands and teams.
Designed and structured a multi-brand design system with scalable components, foundations, and governance principles. The initiative clarified ownership and standardization needs, shaping how teams collaborate and build consistent interfaces at scale.
Focus: Design system , Tokes / components, Governance
Keywords: Figma, scalability, alignment.
Driving the shift to a composable, performance-focused ecosystem.
Contributed to the transition from legacy CMS/DAM tooling to a modern composable stack, enabling faster publishing workflows, better performance, and improved long-term maintainability across digital platforms. Internal POCs showed up to ~60% publishing time reduction for editorial content.
Focus: UX + tech alignment, Platform modernization, Delivery efficiency
Keywords: Headless CMS, media optimization, scalable architecture.